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Privacy Policy

How and When We Collect Your Data

Whenever you interact with Elite Land, we collect data. Sometimes you provide us with data, sometimes data about you is collected automatically.

Here’s how and when we do this:

  • You visit any page of our website
  • You subscribe to our services
  • You opt in to our marketing communications
  • You request a viewing or valuation
  • You submit a survey or give us feedback
  • You visit or telephone one of our branches
We may also receive your personal data from the following third parties:

  • Onthemarket (within the EU)
  • ZPG plc (Zoopla) (within the EU)

Types of Personal Data We May Collect

Contact Details

Your name, address, telephone number, email address.

Financial Information

Your bank account number, sort code, credit/debit card details.

Transaction Details

Information about payments made to or received from you and details of services you have purchased from us or involving us as agent.

Technical Data That Identifies You

Your IP address, login details, browser type and version, browser plug-in types, time zone setting, location data about where you might be, operating system and version.

Data on How You Use Our Website
The pages you visit and in what order, products/services viewed, page response times, download errors, how long you stay on each page, what you do on those pages, how often, and when you leave.

How We Use Your Personal Data

Data protection law means that we can only use your data for certain reasons and where we have a legal basis to do so. Here are the reasons for which we process your data:

  • To provide estate agency, lettings and property management services
    Legal basis: contract legitimate interests
  • To verify your identity
    Legal basis: contract legitimate interests
  • To help us improve and optimise our marketing materials, website and our services
    Legal basis: legitimate interests
  • To provide customer support
    Legal basis: contract
  • To comply with our legal obligations or a court order, including in any monitoring/survey process in order to ensure compliance with data protection legislation
    Legal basis: legal obligations
  • For marketing purposes (with your consent)
    Legal basis: consent

Your Privacy Choices and Rights

Your choices:

  • You can choose not to provide us with personal data
  • You can turn off cookies in your browser by changing its settings
  • You can ask us not to use your data for marketing

Your rights:

  • You have the right to access information we hold about you
  • You have the right to make us correct any inaccurate personal data about you
  • You have the right to be ‘forgotten’ by us
  • You have the right to port your data to another service
  • You have the right to lodge a complaint regarding our use of your data
  • You can object to us using your data for profiling you or making automated decisions about you

How Secure Is the Data We Collect

Information we collect is stored in locations that have physical and electronic access control procedures in place, and on our own equipment that we have control over. We have also implemented sophisticated network and software security measures to ensure that your data does not fall into the wrong hands.

Where Do We Store the Data?

Personal data is processed at our head office in London.

By submitting your personal data, you agree that we may process, store and transfer it in this manner. We will never transfer your data outside the EEA.

Third Parties Who Process Your Data

We may have to share your personal data with the organisations listed below for the reasons given in the “How we use your personal data” section above. Your data is shared only when strictly necessary and in accordance with the privacy policy. We regularly review our relationships with these organisations to ensure your personal data and privacy is safeguarded to the best of our knowledge.

  • Google Analytics – a web analytics service
  • HomeLet – a tenant referencing and insurance service
  • Openrent – tenant referencing service


Our website uses cookies. Unless you make changes to your browser settings to turn them off, we will issue cookies whenever you interact with our website. Some cookies delete themselves when you leave our website, others will not delete themselves and help us recognise you when you return. This helps us show you information we think you might be interested in.

Complaints and Feedback

If you would like to contact our Data Protection Officer about how we handle your personal data, please email If you have a complaint, please tell us first, so we have an opportunity to address your concerns. If we fail to do this, you can address your complaint to the Information Commissioner’s Office who is the UK’s independent body set up to uphold information rights.

Customs for compliance with the Money Laundering Regulations 2017.If you would like to speak to us about Anti-Money Laundering, please email

Anti-Money Laundering

Elite Land is committed to operating its business in a transparent and open manner consistent with our legal and regulatory obligations. We are aware that the real estate industry is a target for organised criminals seeking to launder the proceeds of criminal activity. We always seek to prevent this activity by cooperating fully with the authorities and reporting suspicious activity to the National Crime Agency.

As part of this commitment, we adopt a strict compliance of all Anti-Money Laundering rules, with specific emphasis on the Proceeds of Crime Act 2002, the Money Laundering Regulations 2017, the Bribery Act 2010 and the Terrorism Act 2000.

Elite Land’s policy commitment is applicable to all of our customers, including vendors, buyers, landlords and tenants. As a result we obtain and hold for a period of at least seven years evidence pertaining to our customers’ identity and, where appropriate, we obtain proof of ownership of property and source/destination of funds. We will be unable to proceed with any work on behalf of our customers if we are unable to obtain this information. Customers’ identity will be subject to an electronic identity check, which may also include a credit check.

For a full list of acceptable identity documents, please click here


You acknowledge that you are solely responsible for the use to which you put this website and all the results and information you obtain from it and that all warranties, conditions, undertakings, representations and terms whether expressed or implied, statutory or otherwise are hereby excluded to the fullest extent permitted by law.

Save in respect of liability for death or personal injury arising out of negligence or for fraudulent misrepresentation, we and all contributors to this website hereby disclaim to the fullest extent permitted by law all liability for any loss or damage including any consequential or indirect loss or damage incurred by you, whether arising in tort, contract or otherwise, and arising out of or in relation to or in connection with your access to or use of or inability to use this website.

Whilst we take every care to ensure that the standard of this website remains high and to maintain the continuity of it, we do not accept any ongoing obligation or responsibility to operate this website (or any particular part of it).

If any part of our terms and conditions is deemed to be unenforceable (including any provision in which we exclude our liability to you) the enforceability of any other part of these conditions will not be affected.

These terms and conditions and your use of this website are governed exclusively by English law.

This does not affect your statutory rights as a consumer.

Elite Land is registered in England and Wales (registered number 10515705).

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